FILM PROJECT - CASE STUDY
Challenge: Showcase a company’s equipment through the eyes of their customer, without saying “look how awesome our products are.”
Approach: Tell a story showing how salmon goes from the farm to a fish processing plant and then to a restaurant where people get to enjoy it.
The Story: Focus on the process and mechanics of getting from point A to point B. Make it personal by having the people in the various steps tell the story.